Give people a reason to stop scrolling.

Instagram videos
for Architects.

Create Instagram videos for architects that help clients evaluating a practice's design thinking. Start with one clear idea, show it in your own footage, and let Amira bring the edit together.

Start editing with Amira See your workflow

Cuts · Pacing · Music · Captions · Motion graphics · Your style

Your audience

Clients evaluating a practice's design thinking.

Your story

Connect a design idea with the built space.

Their next step

Discuss a project.

Your next Instagram series

Instagram video ideas
for Architects.

Give each post a different job: introduce, explain or invite. Use these concepts as filming plans for your own business.

Introduce

A building walkthrough

Lead with the approach to the building. Give a first-time viewer enough context to understand what makes this worth a closer look.

Explain

One design decision explained

Lead with key spatial relationships. Answer one question your customers ask, using the footage to demonstrate the answer.

Invite

How light shapes the space

Lead with material and lighting details. End with a clear invitation: “Discuss a project.” Put the practical details in the post caption.

Suggested 30-second storyboard

One idea.
A clear beginning and end.

0–3 seconds: the opening. Show material and lighting details to establish the subject immediately.
3–12 seconds: the context. Introduce the approach to the building and explain why it matters.
12–25 seconds: the detail. Use key spatial relationships to make the story concrete.
25–30 seconds: the invitation. Close with “Discuss a project.”

Ready for the feed?

Review the video on a phone. The first frame should communicate the subject, and captions should remain readable without covering the important action.

Preview the crop and text placement in Instagram.
Watch once with sound off and once with sound on.
Confirm project permissions and describe your role accurately.
Publish through your normal Instagram workflow. Track useful responses, such as enquiries or profile visits, to decide what to film next.

Questions, answered