Give people a reason to stop scrolling.

Instagram videos
for Nonprofits.

Create Instagram videos for nonprofits that help supporters learning about a cause and its work. Start with one clear idea, show it in your own footage, and let Amira bring the edit together.

Start editing with Amira See your workflow

Cuts · Pacing · Music · Captions · Motion graphics · Your style

Your audience

Supporters learning about a cause and its work.

Your story

Explain one project through the people and activity behind it.

Their next step

Learn how to help.

Your next Instagram series

Instagram video ideas
for Nonprofits.

Give each post a different job: introduce, explain or invite. Use these concepts as filming plans for your own business.

Introduce

A project update

Lead with a project location. Give a first-time viewer enough context to understand what makes this worth a closer look.

Explain

Meet the team

Lead with staff explaining the work. Answer one question your customers ask, using the footage to demonstrate the answer.

Invite

What a contribution supports

Lead with the activity in progress. End with a clear invitation: “Learn how to help.” Put the practical details in the post caption.

Suggested 30-second storyboard

One idea.
A clear beginning and end.

0–3 seconds: the opening. Show the activity in progress to establish the subject immediately.
3–12 seconds: the context. Introduce a project location and explain why it matters.
12–25 seconds: the detail. Use staff explaining the work to make the story concrete.
25–30 seconds: the invitation. Close with “Learn how to help.”

Ready for the feed?

Review the video on a phone. The first frame should communicate the subject, and captions should remain readable without covering the important action.

Preview the crop and text placement in Instagram.
Watch once with sound off and once with sound on.
Use informed participant consent and verify any impact figures.
Publish through your normal Instagram workflow. Track useful responses, such as enquiries or profile visits, to decide what to film next.

Questions, answered