Introduce
A room-by-room walkthrough
Lead with street approach and entrance. Give a first-time viewer enough context to understand what makes this worth a closer look.
Give people a reason to stop scrolling.
Instagram videos
for Real Estate.
Create Instagram videos for real estate that help buyers comparing homes before booking a viewing. Start with one clear idea, show it in your own footage, and let Amira bring the edit together.
Cuts · Pacing · Music · Captions · Motion graphics · Your style
Your audience
Buyers comparing homes before booking a viewing.
Your story
Turn a listing walkthrough into a clear property story.
Their next step
Book a viewing.
Your next Instagram series
Instagram video ideas
for Real Estate.
Give each post a different job: introduce, explain or invite. Use these concepts as filming plans for your own business.
Explain
One feature worth a viewing
Lead with connected living spaces. Answer one question your customers ask, using the footage to demonstrate the answer.
Invite
An open-house invitation
Lead with the property's standout feature. End with a clear invitation: “Book a viewing.” Put the practical details in the post caption.
Suggested 30-second storyboard
One idea.
A clear beginning and end.
- 0–3 seconds: the opening. Show the property's standout feature to establish the subject immediately.
- 3–12 seconds: the context. Introduce street approach and entrance and explain why it matters.
- 12–25 seconds: the detail. Use connected living spaces to make the story concrete.
- 25–30 seconds: the invitation. Close with “Book a viewing.”
Ready for the feed?
Review the video on a phone. The first frame should communicate the subject, and captions should remain readable without covering the important action.
- Preview the crop and text placement in Instagram.
- Watch once with sound off and once with sound on.
- Check the address, listing status and property details against the current listing.
- Publish through your normal Instagram workflow. Track useful responses, such as enquiries or profile visits, to decide what to film next.
Questions, answered
Instagram videos for Real Estate: FAQ
What can real estate post on Instagram?
A room-by-room walkthrough; One feature worth a viewing; An open-house invitation. Give each video one purpose and a closing invitation such as “Book a viewing.”
How should I frame footage for a Reel?
For a full-screen vertical edit, plan a 9:16 composition. Keep the main subject and essential text away from the edges, then preview the exported video in Instagram before posting.
Does Amira publish directly to Instagram?
This workflow covers creating an edited video with Amira and reviewing it before you publish. It does not assume a direct Instagram publishing integration.
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